Senior Associate, Marketing (Campaign)

About Klook

We are Asia’s leading platform for experiences and travel services, and we believe that we can help bring the world closer together through experiences.

Founded in 2014 by 3 avid travelers, Ethan Lin, Eric Gnock Fah and Bernie Xiong, Klook inspires and enables more moments of joy for travelers with over half a million curated quality experiences ranging from the biggest attractions to paragliding adventures, iconic museums to rich cultural tours, and other convenient local travel services across 2,300 destinations around the world.

Do you share our belief in the wonders of travel? Our international community of over 1,500 employees, based in 20+ locations, certainly do! Global citizens ourselves, Klookers are not only curating memorable experiences for others but also co-creating our world of joy within Klook.

We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our core beliefs - Push boundaries, Ask For and Give Feedback, Take Ownership, and Help Each Other.

We never settle and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution?

What You Will Do:

• Be the Campaigns Champion: Support the Campaigns & CRM Lead in taking on the day-to-day campaign planning and operations in the Philippines including campaign calendar creation and updates, promo code creation, crafting email and push notification copies, landing page creation and optimizations

• Boost User Growth and Retention: Plan and execute marketing campaigns relevant to the market to drive both new user acquisition and retention of existing customers by selecting the right products/destinations to feature and implementing effective discount mechanics.

• Track & Optimize Performance: Plan, monitor, and report campaign progress and outcomes, conducting post-campaign analyses to refine strategies and improve effectiveness. 

• Lead Seamless Coordination and Collaboration: Communicate actively and build rapport with cross-functional teams including social media & content, design, partnerships, CRM, KOLs, platform/product, and business development teams. Cascade new campaign updates and progress/developments and ensure alignment on deliverables for seamless and cohesive campaign execution.

• Execute with Clarity and Efficiency: Develop insight-driven campaign plans outlining goals, referencing competitor analyses, defining target audiences, sharpening messaging strategies, and measuring KPIs for measurable impact.

• Understand the Market: Analyze market trends, customer behavior, and feedback and integrate findings into campaign plans or test hypotheses with experimentation

• Align with Global Strategies: Work closely with the central team to maintain consistency with global marketing guidelines in localizing global campaigns.

• Support Strategic Partnerships: Support execution of external partnerships by implementing deliverables on time, suggesting campaign optimizations to meet campaign targets, and generating post-campaign reports. 

• Adapt to Dynamic Needs: Take on additional duties as needed to support team objectives and organizational growth.

What You Will Need:

• Proven Experience: At least 3-4 years of experience in executing and managing digital marketing campaigns with a track record of delivering strong performance.

• Analytical Thinking and Problem-Solving Skills: Logical and data-driven mindset with strong analytical skills to evaluate campaign effectiveness and optimize strategies.

• Proactive Leadership: Demonstrate initiative, ownership, and mastery of the overall campaign channel and show ability to rally teams to deliver on shared goals

• Passion for Travel & Innovation: A genuine enthusiasm for travel, combined with a creative mindset for communication and idea execution.

• Strong Communication Skills: Exceptional interpersonal, verbal, and written communication abilities, paired with a growth-oriented mindset.

• Self-Starter: Highly motivated and results-driven, with the ability to work independently while thriving as part of a collaborative team.

• Start-Up Mindset: Globally-minded and adaptable, with an entrepreneurial spirit and a "roll-up-your-sleeves" attitude to embrace challenges and opportunities.

Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We’re dedicated to creating a welcoming and supportive culture where everyone belongs.

Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter (“Agency”). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.

An Agency must obtain advance written approval from Klook’s Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing.