Manager, Brand&PR

About Klook

We are Asia’s leading platform for experiences and travel services, and we believe that we can help bring the world closer together through experiences.
 

Founded in 2014 by 3 avid travelers, Ethan Lin, Eric Gnock Fah and Bernie Xiong, Klook inspires and enables more moments of joy for travelers with over half a million curated quality experiences ranging from the biggest attractions to paragliding adventures, iconic museums to rich cultural tours, and other convenient local travel services across 2,700 destinations around the world.
 

Do you share our belief in the wonders of travel? Our international community of over 1,800 employees, based in 30+ locations, certainly do! Global citizens ourselves, Klookers are not only curating memorable experiences for others but also co-creating our world of joy within Klook.
 

We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our 6 core values:
 

• Customer First

• Push Boundaries

• Critical Thinking

• Build for Scale

• Less is More

• Win as One

We never settle, and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution? Join us!

工作职责：

1.负责Klook中国区品牌和公关业务的策略规划、Campaign拆解和推进外部agency及内部in-house团队落地brand campaign（包含主品牌campaign及旅游局/异业品品牌合作）。从用户insights梳理和输出Klook中国区的品牌传播框架，核心目标为支持Klook中国区业务的品牌声量增长、品牌体系搭建、品牌故事的传播、PR产出及媒体关系的管理。

2.本岗位将与多个营销/运营部门合作，包含内容营销、用户增长、商户运营、全球品牌中心、设计等团队紧密配合，合作输出“匹配Klook全球总部品牌诉求及中国本地化”的品牌策略，并推进各团队落地、管理传播表现。

3.将负责旅游局及异业营销co-brand的综合管理，包含客户管理与预算/campaign管理，对旅游局联合营销的收入负责。

职位要求：

1.具有7年以上C端消费品/文旅行业/互联网品牌公关相关工作，甲方经验是必备经历，拥有整合营销全案、新媒体营销、PR传播、线下活动等全链路的操盘经验。如同时拥有agency经历或媒体/PR经历更佳。拥有年投放千万以上全媒体品牌预算投放经验优先。有小红书相关品牌营销经验优先。

2.出色的用户视角的story telling能力，能够将品牌故事与公司业务充分结合，拥有出色的数据驱动的能力，掌握数字营销各个环节的数据指标和效果追踪及衡量体系。拥有业务增长的整体大局观，拥有优秀的审美水平和国际化的视野。

3.优秀的团队内外部沟通能力及stakeholder management能力，执行力和责任心强，自驱力强，关注行业不断演变的传播新趋势，能够跳出框架考虑业务，并高效推进工作。

4.英文至少听读写达到工作交流水平，有留学背景和外企工作经历优先。

5.热爱旅行，拥有丰富的出境自由行经历。

Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We’re dedicated to creating a welcoming and supportive culture where everyone belongs.

Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter (“Agency”). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.

An Agency must obtain advance written approval from Klook’s Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing.