Associate Director, Marketing

About Klook

We are Asia’s leading platform for experiences and travel services, and we believe that we can help bring the world closer together through experiences.
 

Founded in 2014 by 3 avid travelers, Ethan Lin, Eric Gnock Fah and Bernie Xiong, Klook inspires and enables more moments of joy for travelers with over half a million curated quality experiences ranging from the biggest attractions to paragliding adventures, iconic museums to rich cultural tours, and other convenient local travel services across 2,700 destinations around the world.
 

Do you share our belief in the wonders of travel? Our international community of over 1,800 employees, based in 30+ locations, certainly do! Global citizens ourselves, Klookers are not only curating memorable experiences for others but also co-creating our world of joy within Klook.
 

We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our 6 core values:
 

• Customer First

• Push Boundaries

• Critical Thinking

• Build for Scale

• Less is More

• Win as One

We never settle, and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution? Join us!

Position Overview:

Imagine being the octopus in the room — agile, multi-faceted, and in control of every channel. As the Associate Marketing Director at Klook, you’ll be the mastermind behind driving demand and capturing attention across all marketing channels in the USA. From social media to digital ads, influencer partnerships to campaign execution, you'll ensure Klook’s presence is seamless and impactful across every touchpoint. This is your opportunity to lead the charge, being the expert in marketing strategy, all while working closely with global and local teams to ensure that Klook’s offerings are finely tuned to the needs and wants of US travelers. If you’re a creative problem solver who thrives in a fast-paced, ever-evolving environment, then this is your chance to dive deep, make waves, and drive results across every marketing channel.


Key Responsibilities:

1. Demand Generation & Demand Capture:

• Lead demand generation efforts across multiple channels, including paid digital media, email marketing, social media, SEO/SEM, and affiliate marketing, to drive high-quality leads and customer acquisition.

• Capture demand by developing effective strategies that convert interest into bookings, leveraging data-driven insights to optimize campaigns and strategies.

• Collaborate with the product and supply teams to ensure that Klook’s offerings align with customer demand in the US market, ensuring supply matches demand trends.

2. Social Media & Influencer Strategy:

• Own and develop Klook’s social media strategy for all major platforms (Instagram, TikTok, YouTube, Facebook, etc.) in the USA, including content creation, campaign planning, and engagement strategies.

• Lead and manage influencer partnerships to drive brand awareness, engagement, and user-generated content that resonates with US audiences.

• Build strong relationships with influencers and media partners to amplify Klook’s brand presence and ensure that content aligns with local trends and values.

3. Global & Local Marketing Campaigns:

• Drive and execute integrated global and local marketing campaigns tailored to the US market, ensuring alignment with Klook’s global brand while adapting messaging and creativity to resonate with Western consumers.

• Work closely with cross-functional teams to ensure seamless execution of campaigns, ensuring consistency in messaging and a seamless customer journey from acquisition to conversion.

4. Customer Experience (CX) & User Experience (UX) Design:

• Collaborate with UX/UI design teams to ensure Klook’s digital products (website, app, and user interfaces) meet the preferences and expectations of US customers, ensuring a seamless and optimized experience.

• Work closely with CX teams to continuously improve the customer journey, ensuring that all touchpoints provide a top-tier, localized experience for US-based customers.

5. Brand Marketing & Localization:

• Ensure Klook’s branding resonates with the Western mentality and lifestyle, tailoring campaigns, messaging, and visuals to appeal to US travelers.

• Champion Klook’s brand identity and values in all marketing materials and campaigns, ensuring alignment with the company's vision while adjusting to regional nuances.

• Continuously monitor market trends and consumer behavior to keep Klook ahead of the competition in the dynamic US travel and leisure market.

6. Data-Driven Decision Making & Reporting:

• Utilize data analytics tools to measure, track, and report on the effectiveness of marketing campaigns, making recommendations for optimization based on performance metrics.

• Provide regular reports to leadership on key marketing performance indicators, customer behavior insights, and ROI on marketing activities.

7. Supply Coordination & Product Readiness:

• Work closely with supply teams to ensure that all products and experiences offered by Klook are available, ready, and optimized for US customers.

• Collaborate with local and global supply teams to ensure that the product assortment is aligned with demand trends, ensuring that US customers have access to the best, most relevant travel experiences.

Bring your A-game, your creativity, and your expertise to Klook, where you’ll shape the future of travel marketing in the US. Apply now and join a team that’s all about making waves, creating unforgettable experiences, and constantly pushing the boundaries.

Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We’re dedicated to creating a welcoming and supportive culture where everyone belongs.

Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter (“Agency”). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.

An Agency must obtain advance written approval from Klook’s Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing.