From joining Klook as an intern to becoming a Marketing Manager, Alicin has crossed many milestones in her career. Having spent several years at Klook before the pandemic struck, Alicin had already made notable contributions to the company.
It was a tough time, and like many other companies, we went through restructuring, which unfortunately meant letting go of our cherished employees, including Alicin.
However, as the travel industry showed signs of recovery in early 2022, we were thrilled to welcome her back.
When asked to describe Klook in one word, Alicin answered “opportunities” without hesitation. Seizing every opportunity she could has brought her to where she is today.
Get to know Alicin, who radiates brightness, an infectious aura that can light up a whole room. She's our boomerang, and most importantly, our key team player who has played a role in marketing our travel services to our Middle Eastern audience.
Celebrating her 2nd Klookiversary here!
Walk us through your early days at Klook. What was it like joining us as a freshie?
I joined Klook fresh out of college in a junior marketing role. From day one, I felt incredibly fortunate to be part of an organization that empowered me to take ownership. As the first employee hired for the Indian marketing team, with my manager based in Hong Kong, I was entrusted with planning everything from A to Z. This level of responsibility, especially for a fresher, is quite rare.
Supported by an exceptional team, I worked in various cities across India and joined teambuilding and Klook Travel Fest in the Philippines. It wasn’t just about work for me; it was about growth, networking, and gaining exposure to the world. The open culture here made me feel like it was mine to explore.
Klook Travel Fest and SEA Team offsite in 2017
Were there actions you took that pushed you out of your comfort zone? If so, what motivated you to take the leap?
Adopting a “Never say no” attitude was key. The belief was simple: there’s nothing you can’t try. At Klook, it’s okay to fail—fail fast and learn faster. This mindset opened doors to experimentation, making everyday tasks fun and exciting, like embarking on a new adventure with each project. From New User Acquisitions with a local touch to immersive Influencer Workshops, we transformed challenges into engaging experiences.
These fundamentals were nurtured from the top down, making it easier to embrace opportunities. My BLMs were incredibly supportive, providing guidance through successes and failures, which became a major source of motivation.
Reflecting on your experience rejoining Klook in May 2022, how does it differ from when you were still a freshie?
Rejoining Klook in 2022 was a completely different experience. The world had changed post-COVID, and Klook had undergone a transformation with new branding and revamped day-to-day operations.
I transitioned from managing one region (2017-2020) to overseeing four major regions: India, the Middle East, Europe, and the US. Travel was booming again, and despite carrying 5+ years of experience, I felt like a freshie with a new role and responsibilities.
What truly warmed my heart was the unchanged people-first culture at Klook. My mentors and colleagues welcomed me back with open arms, allowing me to do what I love alongside people who are passionate about their work.
Spot Alicin running a raffle with prizes sponsored by our Dubai merchants at a 3-day offline event named Popcon in 2022
What’s your secret recipe for career growth at Klook?
Hey, it’s no secret—career growth at Klook is a collaborative effort with your direct line manager, who provides the support you need. Any individual with career aspirations should have their goals planned and communicate them with their lead or team to achieve growth.
Every individual is unique, with their own strengths and weaknesses. Identifying these is crucial for planning your growth process. Open communication, a proactive approach to meeting personal targets, and taking ownership have been essential to my career development.
Celebrating Dubai office opening in a coworking space! It's strategically located in Downtown Dubai, nearby Dubai Mall.
What’s one piece of advice or message you would give to yourself from 10 years ago?
Trust yourself and the journey. Embrace every opportunity that comes your way. Be fearless and take risks; making mistakes is essential for growth. Stay humble and true to yourself. Keep learning and cherish the relationships you build—you’re going to meet some real gems from across the globe. Your future is brighter than you can imagine.
#KeepLooking: Join Alicin in opening a new growth chapter at Klook!
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